Digital Data Streams at LSU

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Digital Data Streams

A Digital Data Stream (DDS) is the continuous digital encoding and transmission of data describing a related class of events. Examples abound, from Tweets and Instagrams, to the geolocation of merchant ships or the movement of soccer players on the pitch. The Internet of Things is impelling an acceleration of the proliferation of DDS with sensors increasingly embedded in cars, personal devices, and infrastructure.

We see digital data streaming as the newest evolution of computing - from batch and online processing of transactions to the continuous processing of streaming data. As with any historical shift, the opportunities for value creation are endless, and research must contribute to our understanding of the phenomenon.

The mission of the DDS Lab is to be at the forefront of knowledge and understanding of DDS - from their generation and processing to their productive and strategic use.


Refactoring Education

Breaking the Quality/Efficiency trade-off in Higher Ed

Conversational Interfaces

The ultimate human-machine interaction

Algorithmic Transparency

The impact on decision-making

Eddystone Beacons

Earthquake Survivors Identification


Manipulation of online reviews persuasiveness

Topic Modeling

Topic modeling for customer service analysis

Negative Reviews Management

Value extraction from negative online reviews

Customer Experience Management

Impact on efficiency and guests

P&W Index

Value extraction from a financial DDS

Online Reviews Heuristics

The impact on decision-making processes

Harnessing the IoT

Value Creation and Extraction

DDS value extraction

How firms create value with DDS

User-Generated Content

The impact of mobility and timing

Topic Modeling

Online reivew for service evaluation

Review Manipulation

Influencing the content of online reviews

    Working Papers
  • Lui, I., Piccoli, G., Bartosiak, M., Marchesani, D. IT-Enabled Personalization Outcomes in Hospitality. Publication PDF link
  • Piccoli, G., Palese, B., Rodriguez, J., Bartosiak, M. Learning Analytics across Digital and Physical Spaces: Overcoming Challenges in Large Required College Courses. Publication PDF link
  • Bartosiak, M., Piccoli, G., Junglas, I. The effect of presentation format on the persuasiveness of online consumer reviews. Publication PDF link
  • Bartosiak, M., Junglas, I., Piccoli, G. The Role of Heuristics in Online Review Enabled Decision-Making Processes. Publication PDF link
  • Junglas, I., Piccoli, G., Gruen, B. The Effect of Information Depth and Completeness on Review Diagnosticity. Publication PDF link
  • Palese, B., Piccoli, G. How to provide empathetic responses: Towards emotion assessment of customers’ complaints during hotel stay. Publication PDF link
    Year 2018
  • Palese, B., Usai, A. (2018) The relative importance of service quality dimensions in E-commerce experiences. International Journal of Information Management. 40, 132-140. Publication PDF link
  • Lui, T., Bartosiak, M., Piccoli, G., Sadhya, V. (2018) Online Review Response Strategy and its Effects on Competitive Performance. Tourism Management. 60, 180-190. Publication PDF link
  • Raguseo, E., Pigni F., Piccoli, G. (2018) Conceptualization, Operationalization and Validation of the Digital Data Stream Readiness Index. Journal of Global Information Management, 26(4), Forthcoming.
    Year 2017
  • Piccoli, G. Rodriguez, J. Palese, B. and Bartosiak, M. (2017) The Dark Side of Digital Transformation: The case of Information Systems Education. In Proceeding of Thirty-Eight International Conference on Information Systems , Seul, South Korea. Publication PDF link
  • Pigni, F., Bartosiak, M., Piccoli, G., Ives, B. (2017) Targeting Target with a 100 million dollar data breach. Journal of Information Technology Teaching Cases, 1-59. Publication PDF link
  • Bonaretti, D., Bartosiak, M., Piccoli, G. (2017) The Cognitive Anchoring of Color Cues on Online Review Ratings. In Proceeding of Twenty-Second Americas Conference on Information Systems Boston. Publication PDF link
  • Piccoli, G., Lui, I., Gruen, B. (2017). The Impact of IT-enabled Customer Service Systems on Service Personalization, Customer Service Perceptions, and Hotel Performance. Tourism Management. 59, 349-362. Publication PDF link
  • Marchesani, D., Piccoli G., Lui T.W. (2017). The Impact of IT-enabled Customer Experience Management on Service Perceptions and Performance. Information and Communication Technologies in Tourism 2017, Rome, Italy. Publication PDF link
    Year 2016
  • Piccoli, G. (2016). Triggered Essential Reviewing: The Effect of Technology Affordances on Service Experience Evaluations. European Journal of Information Systems. 25(6), 477-492. Publication PDF link
  • Ives, B., Palese, B., Rodriguez, J.A. (2016). Digital Data Streams for Customer Service Enhancement: Harnessing the Internet of Things. MISQ Executive, 15(4). Publication PDF link
  • Piccoli, G., Pigni, F. and Watson, R. (2016). Digital Data Streaming: What We Know and Where We Are Going. MISQ Executive, 15(4).
  • Bartosiak, M., Piccoli, G.(2016). Presentation Format and Online Reviews Persuasiveness: The Effect of Computer Synthesized Speech. Thirty-Seventh International Conference on Information Systems, Dublin, Ireland. Publication PDF link
  • Palese B., Piccoli G. (2016). Online Reviews as a Measure of Service Quality. Pre-ICIS SIGDSA/IFIP WG8.3 Symposium, Dublin, Ireland, December 11, 2016. Publication PDF link
  • Bonaretti D., Piccoli G., Bartosiak M. (2016). The Impact of IT-enabled Customer Experience Management on Service Perceptions and Performance. Proceedings of the Fifteenth Annual Pre-ICIS Workshop on HCI Research in MIS, Dublin, Ireland, December 11, 2016. Publication PDF link
  • Piccoli, G., Pigni F. (2016). TRIPBAM: Leveraging Digital Data Streams to Unleash Savings. Communications of the Association for Information Systems. 39(25), 556-574. Publication PDF link
  • Pigni, F., Piccoli, G., Watson, R. (2016). Digital Data Streams: Creating value from the real-time flow of big data. California Management Review. 58(3), 5-25.Publication PDF link
  • Palese, B., Piccoli, G. (2016). Online Reviews as a Measure of Service Quality. Baylor University - Big XII+ MIS Research Symposium. Publication PDF link
    Year 2015
  • Applegate, L.M., Piccoli, G., Pigni, F. (2015, August). Duetto: Industry Transformation with Big Data. Harvard Business School, No. 9-806-105. Boston, MA: Harvard Business School Publishing.
  • Bartosiak, M. L., Piccoli, G. (2015, May). Tell Me What to Do! Computer-Synthesized Speech as a Persuasive Technology in the Context of Online Reviews. In Proceeding of Twenty-First Americas Conference on Information Systems (AMCIS) , Puerto Rico. Publication PDF link
  • Piccoli, G., Pigni, F. (2015). Selecting Digital Data Stream Winners. In SIM Advanced Practices Council. Publication PDF link
  • Piccoli, G., Rodriguez, J., Watson, R. T. (2015, January). Leveraging Digital Data Streams: The Development and Validation of a Business Confidence Index. In System Sciences (HICSS), 2015 48th Hawaii International Conference on (pp. 928-937). IEEE. Publication PDF link
    Year 2013
  • Piccoli, G., Pigni, F. (2013). Harvesting external data: the potential of digital data streams. MIS Quarterly Executive , 12(1), 143-154. Publication PDF link
    Year 2008
  • Piccoli, G., Watson, R. T. (2008). Profit from customer data by identifying strategic opportunities and adopting the ‘Born Digital’approach. MIS Quarterly Executive, 7(3), 113-122. Publication PDF link


Gabriele Piccoli

Lab Director

Biagio Palese

PhD Student

Dario Bonaretti

PhD Student

Marcin Bartosiak

Postdoc Fellow

Grant Connolly

Undergrad Student

Joaquin Rodriguez

PhD Student

Vikram Sadhya

PhD Student

Harshali Sadhya

PhD Student

Thomas Smith

Undergrad Student


Applied Recognition Technology Lab

7 Pixel Group

Daniele Marchesani

Iris Lui

Rick Watson

Federico Pigni

Contact Us

Business Education Complex - Louisiana State University, Nicholson Drive Ext, Baton Rouge, LA 70803

Department of Economics and Management - University of Pavia, Via San Felice, 5, Pavia, 27100